7-Eleven has teamed up with Xbox to bring its brand to the virtual streets of Forza Horizon 6.

Players can now experience the crossover content inside the open-world racer.

The deal marks a milestone for the retailer as it expands into interactive entertainment.

Current activities include the Series 6 Week 1 Ito Region Treasure Hunt.

Players can also take on the Aim for the Top Trial weekly challenge.

Horizon Meets let players convoy up with friends and show off custom wraps.

The content is available now on supported Xbox and PC platforms.

Weekly challenges and treasure hunts stay active in the seasonal rotation.

Read the full article for more details on 7-Eleven in Forza Horizon 6.