Crumbl has closed dozens of stores in 2026 as its sales fell sharply. The cookie chain still runs more than 1,000 locations.

Restaurant Business counted at least 57 closures this year, with about 20 new stores opening.

Its Oct. 19 update counted 65 closures and 15 openings since April 30, a net loss of 50 shops.

August sales were 70% lower than two years earlier, according to company documents Restaurant Business reviewed. September was down 50%.

Average store sales fell 16% to $1.14 million in 2025, Nation's Restaurant News reported from Crumbl's franchise disclosure document.

Seven California stores closed, including Westlake Village, Cupertino and Pismo Beach, the Los Angeles Times reported. More than 100 remain in the state.

Co-founder Jason McGowan wrote on LinkedIn that the industry faces "real headwinds" and that he "should have anticipated them sooner."

Experts quoted by USA Today pointed to an overbuilt cookie market, the fad nature of specialty cookies and weight-loss drugs.

One cookie costs about $5 and a four-cookie box starts at $14.99. A push into dirty sodas did not catch on nationally.

Cousins McGowan and Sawyer Hemsley founded Crumbl in Utah in 2017. In May they said they would step back once new executives were hired.

Crumbl has not publicly named a new CEO and has not answered repeated requests for comment on the closures.

Read the full article for the full timeline and answers to common questions about Crumbl.