Apple holds a product event in Los Angeles on Wednesday, October 28, 2026, where Bloomberg News has reported the company is expected to unveil its first touchscreen MacBook Pro. The event, dubbed “Pro and tell,” starts at 10 a.m. Pacific Time, and invited guests are expected to get hands-on time with the laptops after the announcement. Apple has confirmed the event itself. The touchscreen MacBook Pro remains a reported product, not a confirmed one, and Apple has not announced its price, specifications or release date.
What Bloomberg has reported about the touchscreen MacBook Pro
According to Bloomberg’s Mark Gurman, the touchscreen MacBook Pro will come in 14-inch and 16-inch sizes with touch-enabled OLED displays. No previous MacBook has used either technology. The laptops are expected to look similar to the current models but weigh less, and to replace the notch at the top of the screen with a Dynamic Island, the cutout design used on recent iPhones. Gurman has reported that the machines will run Apple’s existing M5 Pro and M5 Max chips, introduced in March, rather than Pro and Max versions of the newer M6 chip.
Touchscreen MacBook Pro price expectations
With a costlier OLED display, the new models are expected to cost more than the machines they sit above. In the United States, the existing 14-inch model with a mini-LED display and M5 Pro or M5 Max chips starts at $2,499, and the 16-inch model starts at $2,999. Starting prices for the touchscreen MacBook Pro versions could be up to $500 higher, according to the report. The existing mini-LED models will remain in the lineup for now, Gurman said, but will eventually be discontinued.
The reported touchscreen MacBook Pro would reverse a position Apple held for years. The company said for years that it would not combine the iPad and Mac experiences, Bloomberg reported, and a touchscreen Mac would end that separation. The report frames the change as touch joining the keyboard and trackpad, not replacing them, with the software adjusting controls to whichever input the user last used.
Timing also matters for buyers. Apple retail stores are preparing to begin selling new products on Friday, November 6, Bloomberg reported on Sunday, October 25, the same date the M6 MacBook Pro and M6 iMac reach stores. That overlap means the event’s announcements, whatever they turn out to be, land in the same sales window as the two Macs Apple already unveiled. For anyone weighing a Mac purchase this autumn, the touchscreen MacBook Pro report is the remaining unknown in a lineup that is otherwise now public.
Beyond the touchscreen MacBook Pro, Bloomberg has reported that the event will include a lower-end MacBook Pro with the M6 chip, a refreshed iMac and a revamped iPad mini with a sharper display. Two of those three products are already public: Apple unveiled the M6 14-inch MacBook Pro and the M6 iMac on October 27, a day before the event, with preorders opening October 28 and availability starting November 6. The iPad mini remains unannounced, and Gurman has reported it could be the first iPad outside the Pro lineup with an OLED screen. Apple retail stores are preparing to begin selling new products on Friday, November 6, Bloomberg reported.