OpenAI opened ChatGPT business profiles to businesses on 10 November 2026, in a beta test that lets a company claim how it appears inside ChatGPT and answer customers there. The launch adds two tools: a Business Hub dashboard for managing a listing, and a Business Agent that talks with customers. Any eligible business where ChatGPT is available can claim one of the ChatGPT business profiles. At first, only online shops and online service firms in the United States can publish an agent. OpenAI said ChatGPT is used by 1.2 billion people each week.
How ChatGPT business profiles work
A business starts at Business Hub, at chatgpt.com/business-hub, and claims its organisation. Verification can use a business phone number, a business email address, a DNS TXT record on the company website, or a Shopify store. Once verified, the owner can update the details ChatGPT shows and add a product feed with prices and stock. Retailers can already connect products through Shopify Catalog. The hub behind ChatGPT business profiles shows figures for the past 28 days, including how often ChatGPT mentions the business, the topics that led people to it, and how many clicks went to its website.
For firms that already field questions on their own sites, the change is a new front door rather than a new shop. Customers already ask ChatGPT for recommendations, and the listing gives the business a say in what the service shows about it. Each of the ChatGPT business profiles carries a blue check once the business is verified. That check confirms identity. It does not act as a seal of approval for the goods or services on offer.
Business Agents answer customer questions
A Business Agent is a chat a customer can open from one of the ChatGPT business profiles to ask about what it sells. The conversation is labelled as coming from the business and kept apart from ChatGPT’s own answers. A shopper can ask about sizes, prices, delivery, or returns, and the agent answers from the details the business supplied.
Agents are free at launch. OpenAI also sells sponsored agents as adverts. A paid test of that format began with selected United States advertisers in September, Reuters reported. Benji Shomair, OpenAI’s vice president of monetization, told Digiday the agent behind a paid advert should be the same as the free one. He did not rule out charging for the hub and agents later, Digiday reported.
The split matters for shoppers. A free agent and a paid advert lead to the same business chat, but only the advert is paid placement. OpenAI said ChatGPT keeps making its own independent recommendations, using the claimed profile alongside other sources. A claimed entry among the ChatGPT business profiles feeds the service facts. It does not buy a place in its answers.
What ChatGPT business profiles do not promise
OpenAI was plain about the limits. Claiming one of the ChatGPT business profiles does not guarantee higher placement or more sales. The company said the tools give owners control of their facts, not a lift in ranking. A firm with thin or out-of-date details will still show thin or out-of-date details until the owner updates them.
Eligibility also narrows the first wave. Claiming is open to eligible businesses wherever ChatGPT is available, but at first only businesses with a website can claim. Business Agents start with eligible ecommerce and online service businesses in the United States. A shop outside those two categories can claim a listing today, but it cannot yet publish an agent. OpenAI has not said which languages the tools support.
Plans to reach more markets
OpenAI said it plans to expand the tools to more markets and business categories over time. It gave no dates for that expansion, and no date for the end of the beta. Shomair declined to share a timetable for further rollout, Digiday reported. The company also said it plans to build tools for organisations with more complex needs, without giving details.
The launch lands as chatbots become a place where people look for goods and services, not only answers. Google Business Profile has long let firms manage how they appear in search. ChatGPT business profiles offer a version of that idea inside a chatbot, with the agent as the extra step. Whether shoppers use it will depend on how often the agents give straight answers, and on how many businesses bother to claim their listings while the tools are free.