Jaguar has unveiled its new Type 01 electric car, a launch the BBC calls make or break for the brand.

The six-figure luxury sedan is aimed at redefining Jaguar’s brand identity.

The car has a completely redefined look that departs sharply from traditional Jaguar styling.

A Wall Street Journal headline says Jaguar ditched its pink branding for the unveiling.

Analysts call the launch a survival test, and The Economist calls it Jaguar’s last shot.

Competition in electric vehicles has accelerated rapidly across North America and Europe.

Observers say earlier strategies failed to secure long-term profitability for the brand.

Detailed pricing and regional availability will be announced in upcoming company updates.

Read the full article for more details on the Jaguar Type 01 launch.