HBO’s Casey Bloys will lead the combined Paramount and Warner Bros. Discovery streaming business, the article says.

David Ellison selected Bloys as Paramount streaming chief Cindy Holland prepares to leave ahead of the merger.

The move follows the Warner Bros. Discovery and Paramount deal and is framed as a challenge to Netflix and Disney.

Consumers are expected to see Max and Paramount+ merged into one entertainment service.

Libraries cited include Paramount films, Warner Bros. television, and live sports and news from both companies.

The article says engineers must join user databases, billing, and delivery networks, and duplicate teams may be cut.

Holland’s exit is described as a shift toward the Warner playbook, with fewer buyers for writers and producers.

A full combined launch still depends on U.S. antitrust review, and bundles may come before the services merge.

Read the full story on Casey Bloys, Cindy Holland’s exit, and the streaming combination.