Avengers: Endgame has reclaimed its title as the highest-grossing movie of all time, surpassing Avatar.

Disney announced the milestone, the article reports, marking another shift in the two franchises' rivalry.

The original Avatar, directed by James Cameron, had held the record since 2009.

Marvel's 2019 film briefly took the crown before James Cameron's film reclaimed it.

Industry analysts had closely watched the narrow gap between the two films, the article says.

International box office markets played a pivotal role in Endgame's narrow victory.

The article notes re-releases have become a key tool for studios to maximize all-time grosses.

Some critics argue re-releases inflate box office numbers, while others call them a legitimate strategy.

With Avatar sequels and new Avengers films planned, the leaderboard could change again.

Read the full article on Avengers: Endgame's return to the top of the box office.