David Ellison says the combined Paramount and Warner Bros. Discovery will be named Skydance.

The Hollywood Reporter says Skydance is a decent name but weaker than Paramount or Warner Bros.

The article says the rebrand follows a large media merger in the United States.

A Paramount dealmaker says the Warner merger is about growth, not cuts.

The piece says major divisions are expected to sit under the Skydance banner.

It says public perception still favors the older studio names.

Leadership must fold the studios together without disrupting projects already underway.

The article does not give a date for when the new name appears on screens.

Read the full article on the Skydance name for the merged studios.