Xbox announced a new XP division for film, TV, and theme-park spinoffs, the article reports.

Microsoft wants key gaming franchises to become multi-platform media properties.

The unit is part of a broader turnaround effort inside the gaming division.

Xbox Wire and The Wall Street Journal confirmed the structural shift.

Leaders say game-adjacent ventures can capture audiences well beyond consoles.

Specific film and television project names remain under wraps for now.

Studios will work with XP to keep narratives aligned across media formats.

Formal announcements are expected as key development milestones are reached soon.

Read the full article for more details on Xbox's XP entertainment push.