Apple stock rose after a report that the company will unveil a new smart home hub on October 13.

The event is planned in the United States, and the article says buyers of the shares reacted quickly.

The hub is presented as a fresh product category in Apple’s push into connected homes.

The reported design echoes the iMac G4, with a rounded base and a screen that seems to float.

The article describes the device as a smart display paired with a HomePod.

Analysts had tracked the project since earlier leaks in business and technology coverage.

The piece treats the launch as a bid for more of the money households spend on electronics.

Read the full story on Apple’s reported October 13 smart home hub and the stock reaction.