Instagram is rolling out an AI video assistant for creators in the United States.

The tool is built to explain why a specific video failed to catch on with viewers.

Meta placed it inside the separate Edits app, not only in the main Instagram feed.

The assistant reviews a published video and summarizes results, including when people stop watching.

It also recommends edits meant to keep viewers watching longer.

The article says creators can get those explanations without combing through every number themselves.

Meta is responding to complaints that distribution in the main feed has been opaque.

Read the full story on Instagram’s AI video assistant inside the Edits app.