Shah Rukh Khan’s King promo is set to play in theatres alongside Ranbir Kapoor’s Ramayana, according to new reports, in a move that has set up one of the most talked-about trailer attachments in recent Bollywood history. The promo for King, SRK’s upcoming action film directed by Siddharth Anand, will reportedly be attached to prints of Nitesh Tiwari’s Ramayana when it releases this Diwali. The pairing is historic: two of the biggest films on the Bollywood calendar, one starring the industry’s biggest star and the other the most ambitious mythological epic ever mounted in India, sharing the same theatrical frame.
King promo with Ramayana: how the theatre plan works
The King promo will play before Ramayana shows in cinemas, giving it exposure to the massive festive audience expected for the mythological epic. Ramayana, starring Ranbir Kapoor as Rama and Yash as Ravana, is the biggest release of the Diwali 2026 corridor, and attaching the King promo to it guarantees SRK’s teaser the widest possible theatrical audience. The strategy mirrors Hollywood practice, where studios attach trailers for upcoming tentpoles to their biggest releases. For King, which has kept its marketing under wraps so far, the Ramayana attachment serves as a grand unveiling in front of the exact audience most likely to turn up for an SRK action spectacle.
Why the King promo and Ramayana pairing is a big deal
The King promo arriving with Ramayana is significant for what it signals about Bollywood’s festive calendar. Shah Rukh Khan and Ranbir Kapoor are the two biggest box-office draws of their respective generations, and their films rarely share the spotlight. The fact that SRK’s team chose Ramayana — rather than any other Diwali release — for the King promo’s theatrical debut underlines the scale both films are operating at. Trade analysts say the move benefits both sides: Ramayana gets the added buzz of an SRK teaser attached, while King gets a launch platform no marketing budget could buy. Fans of both stars have already begun the countdown, and theatres are expected to be packed from the first show.
King promo: what to expect from SRK’s next
The King promo is expected to offer the first real look at Shah Rukh Khan’s action avatar in Siddharth Anand’s film. King has been one of the most closely guarded projects in Bollywood, with the makers revealing little beyond the core team. SRK’s recent run of action blockbusters has reset expectations for what a Hindi action film can achieve at the box office, and King is positioned as the next chapter. The Ramayana attachment means the promo will be judged against the most spectacular visuals Indian cinema has produced — a high bar, but one the King team seems confident of clearing. As Diwali approaches, the King promo with Ramayana is the crossover event Bollywood did not know it needed.