OMODA & JAECOO have launched a Super Intelligent Experience Lab, a three-day showcase running from Oct 19 to Oct 21 that demonstrates the Chinese automotive brands’ latest advances in self-parking and in-cabin artificial intelligence. The lab features SIVP self-valet parking technology, which allows a vehicle to park itself, and SIAS AI cabin technology, an intelligent cockpit system designed to understand and respond to occupants. Global media and guests were invited to experience the technologies firsthand, according to a GlobeNewswire announcement on Oct 21.
The event represents a significant marketing and technology statement from the two brands, which have been expanding aggressively in international markets. By inviting journalists and guests to try the systems themselves rather than simply announcing specifications, OMODA & JAECOO are signalling confidence that their driver-assistance and cabin AI technologies can stand comparison with those of more established competitors.
Self-valet parking takes centre stage
The headline technology at the lab is SIVP, the brands’ self-valet parking system. Self-parking capabilities have become one of the most visible battlegrounds in automotive technology, offering drivers a tangible demonstration of what advanced sensors, computing and software can achieve. A vehicle that can navigate a car park and park itself without a driver addresses a genuine consumer pain point: parking manoeuvres are among the most stressful and accident-prone parts of everyday driving.
Demonstrating the technology live to media is a deliberate choice. Self-parking systems are notoriously difficult to evaluate from specifications alone; their quality depends on how smoothly they handle real-world complexity such as tight spaces, moving pedestrians and poorly marked bays. By putting journalists in the vehicles, OMODA & JAECOO are inviting the kind of independent scrutiny that builds credibility far more effectively than marketing claims.
The three-day format, spanning Oct 19 to Oct 21, gave the brands an extended window to run repeated demonstrations and gather feedback. For automotive journalists accustomed to brief test drives, a dedicated experience lab offers the time needed to probe a system’s behaviour across different scenarios and to form a considered judgement about its maturity.
An AI cabin that understands its occupants
Alongside the parking technology, the lab showcased SIAS, the brands’ AI cabin system. Intelligent cockpits have become a key differentiator in the automotive industry, particularly in markets where buyers expect their vehicles to offer the same kind of responsive, personalised interaction they get from their smartphones. An AI cabin that understands natural language, anticipates occupant needs and adapts to preferences represents the direction in which the industry’s leading manufacturers are all heading.
The emphasis on an AI that “understands you,” as the announcement put it, reflects a broader shift in how carmakers think about the in-vehicle experience. Where earlier generations of infotainment systems were organised around menus and buttons, AI-driven cabins promise conversational interfaces that can handle complex, multi-step requests. The technology draws on the same large language model advances that have transformed consumer software, adapted to the specific constraints and safety requirements of the automotive environment.
For OMODA & JAECOO, the cabin technology serves a strategic purpose beyond comfort and convenience. As the brands compete in markets dominated by established players, distinctive technology features give dealers and marketing teams a story to tell that goes beyond price and specification sheets. An intelligent cabin is something a buyer can experience in a showroom visit, making it a powerful tool for converting interest into sales.
A showcase for global ambitions
The Super Intelligent Experience Lab fits into a broader pattern of Chinese automotive brands using technology showcases to build their international profiles. OMODA and JAECOO have expanded rapidly across Asia, the Middle East, Latin America and other regions, and events that put their engineering in front of global media are part of the playbook for establishing credibility in new markets.
The timing is significant. The global automotive industry is in the midst of a profound transition, with electrification, software-defined architectures and driver assistance reshaping what consumers expect from a vehicle. Brands that can demonstrate leadership in these areas have an opportunity to redefine their market position, while those that cannot risk being left behind.
Whether the technologies demonstrated at the lab translate into commercial success will depend on how they perform in production vehicles and how they are received by buyers. But as a statement of intent, the Super Intelligent Experience Lab is unambiguous: OMODA & JAECOO intend to compete on technology, not just on price, and they are prepared to prove it in front of the world’s automotive press.