A new microdrama platform is to launch from Aamir Khan Productions and Excel Entertainment, the two production houses announced on 12 November 2026. Excel Entertainment was co-founded by Farhan Akhtar and Ritesh Sidhwani. The venture has been in development for some time, and the announcement brings together two houses with long lists of films and shows. The microdrama platform will draw on both houses’ IP libraries, develop original content for the format, and sign exclusive partnerships with digital and YouTube creators. A prominent telecom partner has come on board for distribution, and its name was not disclosed in the announcement.
Microdrama platform plans and partners
The microdrama platform will use the IP libraries of Aamir Khan Productions and Excel Entertainment as its starting point. That means stories and characters the two houses already own can be reworked for short mobile episodes, alongside new work made for the format. The venture will also develop original content for the format, so the slate will not rest only on older titles. Exclusive partnerships with digital and YouTube creators form the third part of the plan, and those deals are meant to bring in makers who already work in short-form video. A prominent telecom partner has come on board for distribution, which gives the venture a route to phone users at launch, though the partner was not named.
Microdramas are mobile-first shows, typically made up of short episodes with fast-paced narratives. The episodes are built to be watched on a phone, often in a vertical frame, and the stories move fast from one beat to the next. The microdrama platform will carry shows in that shape, with short episodes and quick turns in the plot. The format has grown in India on phones, where viewers watch in short bursts through the day. For the two production houses, the format is a new way to reach viewers who may not sit down for a two-hour film or a long series in one sitting.
Microdrama platform market in India
The microdrama platform enters a market that already has scale in India. Lumikai’s State of India Interactive Media Report 2025 put microdrama downloads in India at 450 million, with 100 million monthly active users. Those two numbers describe a format that many people in India already watch, even though the production houses behind mainstream Hindi films have been slower to enter it. The 450 million downloads and the 100 million monthly active users come from the Lumikai report, and they give a sense of the audience the new venture is aiming at. The report was published in 2025, and it covers the interactive media market in India, including microdrama viewing on mobile phones.
No name for the microdrama platform has been announced yet, and no launch date has been given. No subscription or pricing details have been shared either, so viewers do not yet know whether the service will be free, paid, or a mix of the two. The microdrama platform will get an official announcement with the slate and the launch strategy in the coming weeks, according to the reports of the launch. That announcement is expected to name the service, set out the first shows, and explain how viewers will reach it. Until then, the details that are public are the two houses behind it, the telecom partner for distribution, and the plan to use their IP libraries and sign creators.
What has been announced so far
What has been announced so far is the partnership itself, the format, and the shape of the content plan. Aamir Khan Productions and Excel Entertainment are joining forces to launch the venture, and the work on it has been going on for some time before the announcement on 12 November 2026. The microdrama platform will draw on both houses’ IP libraries, develop original content, and sign exclusive partnerships with digital and YouTube creators. A prominent telecom partner has come on board for distribution, and its name was not disclosed. The announcement did not give a platform name, a launch date, or subscription and pricing details, and those points are left for the official announcement in the coming weeks.
It will be introduced with its slate and launch strategy in the coming weeks, after an announcement on 12 November 2026 that put Aamir Khan Productions and Excel Entertainment behind the venture.