Not one analyst rates Amazon a sell. Of the 44 Wall Street analysts covering Amazon stock, 43 rate it a buy and one rates it a hold, with none at sell, according to TipRanks data. The average 12-month price target is $324.88, against a share price near $259.30.
The split is unusual even for a much-followed stock. Ratings across the market cluster toward buy, but a clean sheet with no sell rating at all is rare for a company of Amazon’s size. The highest target among the 44 analysts is $390 and the lowest is $230, and the reading leaves Amazon stock with a Strong Buy consensus on TipRanks.
Amazon stock after third-quarter results
Amazon reported third-quarter results on October 29. Revenue came in at $202.22 billion, just above the $201.94 billion analysts expected, and earnings per share were $1.97 against $1.89 expected. The shares still fell 6.3 percent in premarket trading the next day, as investors focused on the cloud division rather than the headline beat.
Amazon Web Services grew 39 percent in the quarter, below investor expectations that ran as high as 42 percent. That gap set the tone for the reaction: the numbers were strong, but the market had priced in more. None of the five firms that moved after the results put Amazon stock on sell.
The moves after earnings were mostly small trims. TD Cowen cut its target to $340 from $350 but kept a Buy rating and called the post-earnings selloff “overdone.” Mizuho raised its target to $335 from $330, UBS lifted its target to $352 from $348, Baird lowered its target to $300 from $310 and saw the pullback as an opportunity, and BofA cut its target to $317 from $320.
A separate count of 60 analysts put Amazon stock at 42 buys and 16 strong buys, with an average target of $332.41. Morgan Stanley named Amazon a top pick on October 19 and raised its target to $350 from $335, pointing to stronger expected growth at AWS and several artificial intelligence catalysts, including Bedrock, agentic shopping and robotics.
Amazon stock and the AWS question
The AWS numbers are the main test for Amazon stock. UBS argues Wall Street is too low on how profitable the cloud division can be in 2027, with analyst Stephen Ju forecasting a 46 percent AWS operating margin against 38 percent consensus. UBS also points to a $578 billion AWS backlog and growth above 40 percent in fiscal 2027 and 2028.
Amazon guided to $197 billion to $202 billion in sales for the current quarter, with operating income of $22.5 billion to $26.5 billion, against $17.4 billion a year earlier. The guidance came with the third-quarter results and set the bar for the holiday period, when the retail business does its heaviest trading.
Amazon stock fell after the results even as analysts held their buy ratings, and that gap is the question Yahoo Finance posed in its headline: “Not One Analyst Rates Amazon a Sell. Is Wall Street Right?” The market’s answer so far is that the ratings look right on the direction of the business, but too quick to forgive a cloud result that came in below the highest hopes.
What would change the ratings
The ratings would move if the cloud story changed. Slower AWS growth, thinner margins or a weaker backlog would give the bears their first opening, and the analysts who trimmed targets after the results were already watching those lines. For now, though, the Street’s message is uniform: buy, hold, and no sells at all.
For now, Amazon stock carries no sell rating, an average target near $325 and a share price near $259.30, implying about 26 percent upside if the targets prove right. The next test is the current quarter, where the holiday retail season and another AWS result will show whether the analysts or the market read October’s numbers correctly. Until then, the no-sell verdict stands.

