Amazon has introduced two new AI devices under its Bee brand, the Bee Frontier wearable and the Bee Eclipse phone attachment, marking the first Bee hardware launch since Amazon acquired the startup in July 2025. Both devices are designed to listen to conversations and turn them into summaries, to-do lists, reminders and insights inside the Bee app.
The Bee Frontier is priced at $74.99 and is available now, while the Bee Eclipse starts at $99.99 and will go on sale soon. Together, the pair signals Amazon’s intent to make the Bee Frontier the centrepiece of a new generation of always-ready personal AI hardware. The launch is Bee’s first since Amazon acquired the San Francisco startup in July 2025, which had previously raised $7 million and sold a single product.
Bee Frontier Specs: Wearable or Clip-On AI Assistant
The Bee Frontier can be worn on a soft silicone wristband or clipped onto clothing, giving users two ways to keep the Bee Frontier close throughout the day. It comes in three colours — Lavender, Sage and Onyx — and packs dual microphones with noise filtering for clearer voice capture in busy environments.
Battery life is rated at up to seven days, with charging over USB-C, and the device carries an IP67 rating for water resistance. According to Amazon, recording only starts when the user presses a button, with an indicator light showing when the microphone is active.
Bee Eclipse: The Magnetic Phone Attachment
The Bee Eclipse takes a different approach. Roughly the size of a credit card, just 4.6mm thick and weighing 48.9g, it snaps magnetically onto the back of a phone. Amazon rates its battery at more than 21 days on a single charge.
It uses four MEMS microphones plus a vibration microphone, allowing it to pick up both sides of a phone call as well as in-person conversations. The Eclipse comes in Silver, Midnight, Honey and Blush, and it effectively turns any handset into a deliberate capture point for ideas, meetings and reminders.
The pricing undercuts established rivals. The Plaud Note, a comparable AI recording device, costs $159, while the Pocket AI device sells for $129 — both notably more than either of Amazon’s new offerings. By pricing the hardware low, Amazon appears to be betting that the real revenue will come from Bee Pro subscriptions over time.
Bee Frontier Software, Pricing and Privacy
Both devices share the same software idea. When switched on, Bee builds conversation summaries that can be opened in the mobile app or a new desktop app, with templates for lectures, brainstorms and other scenarios. The basic service keeps 14 days of memory.
An optional Bee Pro subscription, at $11.99 a month or $99 a year with 30 days included free, adds longer-term memory, integrations with Gmail, Google Calendar, Microsoft Outlook, Apple HealthKit and Photos, hands-free summaries through Alexa+, and shopping suggestions on Amazon based on things mentioned in conversation.
Privacy will be the central question for the Bee Frontier and its sibling. Amazon says both models run on Bee Private Compute, where audio is processed in real time and then deleted rather than stored. Transcripts are encrypted with keys that only the user’s own device creates and controls, and Amazon says even it cannot access the data unless the user chooses to share it. The app also prompts users to obtain consent before recording phone conversations.
The launch replaces the original $49.99 Bee Pioneer wristband as the entry point to the ecosystem. Whether the Bee Frontier can win over privacy-conscious buyers will depend on how well Amazon’s safeguards hold up in everyday use, but at $74.99 the wearable is priced as an impulse buy for the AI-curious.
For now, sales are through Amazon.com, and there is no word yet on availability in other markets. Indian buyers interested in the concept will have to wait for Amazon to announce international plans — or watch how the first wave of reviews treats the always-listening promise.