The Bollywood Music Project marked its tenth anniversary with a large edition at Jio World Garden in Mumbai on 24 October 2026. The Bollywood Music Project brought together more than 20 artists across Bollywood, independent, folk and Sufi music for the milestone show, with tickets sold through District. Magic Moments, the vodka brand of Radico Khaitan, returned as the powered-by partner for the anniversary edition.
The line-up for the Bollywood Music Project included Himesh Reshammiya, Shilpa Rao, A Hariharan, Roop Kumar Rathod, Sunali Rathod, Neeraj Shridhar, Palash Sen of Euphoria, Anu Malik and Amit Kumar. Other performers on the bill included Shahid Mallya, Kutle Khan, Vaishali Samant, Akshay Hariharan, Abhay Jodhpurkar, Anmol Malik, Ada Malik and Jaan Kumar Sanu, along with bands and newer acts such as Qurious Band, Bombay Bandook, Retro2Metro and Xogi.
Deepak Choudhary, the founder of the Bollywood Music Project, said the organisers had increased the scale, production and musical range of the event for the tenth year. He said the festival had grown from an ambitious concept into a platform where established artists, popular performers and independent musicians share one stage.
Bollywood Music Project line-up spans generations
The range of the bill was the main talking point of the anniversary edition. Himesh Reshammiya and Anu Malik represented the film composer tradition, while Shilpa Rao and A Hariharan brought playback singing across eras. Roop Kumar Rathod and Sunali Rathod, Palash Sen of Euphoria and Neeraj Shridhar each represented a different strand of popular Indian music, from ghazal-influenced singing to band-led pop.
The Bollywood Music Project was launched in 2016, and its previous edition drew an audience of more than 20,000, according to coverage of the anniversary. That growth explains why the tenth edition was presented as the festival’s most ambitious outing so far, with a longer bill and a wider mix of genres than earlier years.
Kunal Madan, the chief marketing officer of Radico Khaitan, described music as a platform that brings people together across generations. For Magic Moments, which crossed 8.5 million cases in the 2026 financial year, the partnership fits a wider approach of using music sponsorships to reach consumers, alongside product lines such as its Remix range and Flavours of India expressions.
How the Bollywood Music Project reached ten years
Live music festivals in India have changed a great deal since 2016. Audiences now follow artists across streaming, social media and live shows, and festivals compete for attention with film music launches and large arena concerts. The Bollywood Music Project has kept its place by mixing film playback singers with independent and folk acts, rather than relying on one genre alone.
The tenth edition kept that approach. Folk and Sufi performers such as Kutle Khan shared the bill with film composers and pop singers, and newer names appeared alongside veterans. That mix gave the audience a full day of music that moved between film songs, band sets and folk performances without settling into a single style.
For the artists, the festival also works as a meeting point. Playback singers, composers and independent musicians rarely share a stage outside such events, and the anniversary bill made those encounters part of the draw. The presence of second-generation performers, including Anmol Malik, Ada Malik and Jaan Kumar Sanu, added a family thread to the line-up as well.
Bollywood Music Project anniversary sets up the next decade
The organisers have not yet announced dates or a line-up for the next edition. Choudhary said the tenth anniversary was meant to give fans a memorable experience, and the scale of the 24 October show suggests the festival intends to keep growing rather than repeat the same format each year.
For Mumbai, the event added to a busy live music calendar. Jio World Garden has hosted several large music events, and a one-day festival with more than 20 artists fits the city’s appetite for day-long shows that cover several generations of listeners at once.
The Bollywood Music Project closed its tenth year with a bill that summed up its own history: film composers and playback singers at the centre, folk and independent acts around them, and a Mumbai audience that has followed the festival since its launch in 2016.