OpenAI is building a tool that lets businesses see how often ChatGPT mentions them and how many people click through to their websites. The ChatGPT business tools were spotted in testing by Juozas Kaziukenas, founder of the e-commerce research firm Marketplace Pulse, who posted screenshots on LinkedIn. Search Engine Roundtable reported the find on 6 November. The post drew coverage from Search Engine Roundtable the same day. OpenAI has not announced the tool and has not commented on it.
The ChatGPT business tools appeared in screenshots Kaziukenas shared on LinkedIn. The tool works like Google Search Console or Bing Webmaster Tools, but for ChatGPT answers. A banner inside ChatGPT invites businesses to claim their business in ChatGPT. The banner appeared inside ChatGPT on 6 November, and Kaziukenas shared a screenshot of it on LinkedIn. Barry Schwartz, who reported the post for Search Engine Roundtable, described the project as a tool in the mould of Google’s Search Console or Bing’s Webmaster Tools. Kaziukenas said he first saw early signs of the tool in August, and the banner he saw on 6 November suggests a launch may be close. No date has been given, and the details could change before the tool appears.
ChatGPT business tools track mentions and clicks
The tool measures two events, according to Kaziukenas. Impressions count the number of times a business appeared in ChatGPT responses, and clicks count the number of times people clicked links to the business’s website. Both are counted daily and shown as a chart. The dashboard sits inside a larger area called Business Hub, and only businesses that have verified their ownership can use it, for example by connecting a Shopify store. Kaziukenas said the numbers are first-party data, which businesses could pair with outside tools that track prompts.
The ChatGPT business tools also let a business add its latest products and keep its details current, so ChatGPT works from fresh information. A third part lets a business agent answer customer questions inside ChatGPT, using information the business controls. The tool is separate from ChatGPT ads and is aimed at organic responses, Search Engine Roundtable reported.
ChatGPT business tools leave out prompt data
The dashboard leaves out as much as it shows. It does not show the prompts people typed, any user data, or competitor benchmarks or rankings. That means a business can see that mentions or clicks rose or fell without seeing why. Kaziukenas said the tool will not explain the change, but paired with outside tools that track prompts it would show whether a business’s visibility work is paying off. The ChatGPT business tools do not say which questions led to a mention, so a business sees the score without the reasons behind it.
The find comes as ChatGPT’s role in search keeps growing. In an interview on 3 November with Big Technology, ChatGPT consumer product lead Adam Fry said the chatbot’s search-like query volume is now roughly one-fifth of Google’s. Research covered by PPC Land in August found that only 3.1 percent of 3,554 pages ChatGPT retrieved earned a citation, across 60 conversations on a single account. That low rate is one reason businesses want to know when and how they appear in answers. Kaziukenas noted that the tool would not explain why mentions or clicks rise or fall, so businesses would still need outside prompt-tracking tools to understand the changes. Outside tools such as Profound, Peec AI and Otterly.AI already track visibility by running sample prompts through ChatGPT, so the ChatGPT business tools would give businesses the same numbers from inside.
What happens next for ChatGPT business tools
The tool is still in testing, and OpenAI has said nothing about it in public. Kaziukenas saw its first steps in August, and the banner he found in November points to a launch that may be near. Whether the tool counts text mentions, product cards, citations or sidebar links has not been described. The ChatGPT business tools have no launch date, and OpenAI has not described Business Hub in public.