Sai Pallavi takes centre stage as Sita in a new character promo for Ramayana, shared by the makers on 2 November, three days before the film reaches cinemas on 5 November 2026. The video gives audiences a closer look at her portrayal of the princess of Mithila, and it places her character at the centre of the campaign in the final days before release.
Bollywood Hungama reported that the promo moves between visuals of Sita in the royal setting of Mithila and moments that establish her connection with the Earth and with Rama. Two phrases run through the video: “Daughter of the Earth” and “Bound by Love”. The makers shared the promo with the line, “Daughter of the Earth, princess of Mithila. Bound by love, guided by Dharma. Sai Pallavi as Sita.”
Filmverse, which reported the promo on 3 November, described it as the final character beat in a campaign that has leaned heavily on spectacle so far. The report said the video gives audiences their clearest look yet at how the film frames its heroine, with Sita shown in Mithila and in moments that link her to the Earth and to Rama.
Sai Pallavi and the Sita character promo
The promo draws attention to devotion, love and Dharma as the values linked to Sita in the film, according to Bollywood Hungama. It does not retell the full story of the epic. Instead, it introduces Sai Pallavi in the role through short visuals and the two phrases that now headline her part of the campaign.
The character reveal follows earlier promotional material for the film, including a poster for Ravie Dubey as Lakshman. Each reveal has introduced one member of the central cast in turn, and the Sita promo arrived last among the recent character pieces, close to the release date. That timing puts Sai Pallavi in focus at the point when advance booking and release week coverage are at their peak.
Box Office Worldwide also covered the promo on 2 November, noting that it frames the character around tenderness, duty and Dharma rather than spectacle alone. The three reports agree on the wording of the makers’ post, the date of the promo, and the central place given to Sita in the video.
Who Sai Pallavi plays in Ramayana
Sai Pallavi plays Sita in Ramayana, the two part adaptation of the Indian epic directed by Nitesh Tiwari and produced by Namit Malhotra. Ranbir Kapoor plays Rama, Yash plays Ravana, Sunny Deol plays Hanuman and Ravie Dubey plays Lakshman. The film is planned in two parts, with the first part due in cinemas worldwide on 5 November 2026 and the second part slated for Diwali 2027, according to Bollywood Hungama.
Sai Pallavi is known for work across Telugu, Tamil and Malayalam cinema, and the role of Sita is her entry into a large scale mythological adaptation. Bollywood Hungama notes that background in its report on the promo, and the casting has drawn attention because Sita is one of the most widely known figures in Indian storytelling. The promo itself keeps the focus on the character rather than on the actor’s earlier films.
Prime Focus Studios produces the film in association with DNEG and Yash’s Monster Mind Creations. It will release in Hindi, Tamil, Telugu, Kannada and Malayalam, and in premium formats including IMAX. Sony Pictures handles international distribution outside India, while Dharma Productions oversees distribution in the Hindi speaking market, according to Bollywood Hungama.
How the Ramayana campaign built to release
The Sai Pallavi promo is part of a campaign that has moved from large scale visuals to individual characters as release approached. Early material stressed the scale of the production and the two part structure. The recent character pieces have narrowed the focus, giving each principal actor a separate moment before the film opens.
For Sai Pallavi, the promo is the main public introduction to her version of Sita. It shows her in the royal setting of Mithila, and it links her to the Earth, a connection that the makers’ wording makes explicit. The video runs short, as character promos usually do, and it leaves the story itself for the cinema release.
What to watch for on 5 November
Ramayana reaches cinemas worldwide on 5 November 2026, in five languages and in premium formats. The Sita promo gives audiences a last character detail to carry into the opening shows: a Sita introduced as the daughter of the Earth, the princess of Mithila, bound by love and guided by Dharma. How that framing plays across a full film, rather than in a short promo, will become clear once the first part is on screen.