An Affle group company has signed a deal to buy Perion Network for about $420 million, and the Affle Perion acquisition is an all-cash transaction that values the Nasdaq and Tel Aviv listed company at $11.70 per share. Affle 3iL Ltd, a wholly owned step-down subsidiary of Affle 3i, said its Israel-based step-down subsidiary has signed a definitive agreement for the purchase, according to a regulatory filing cited in the BusinessLine stocks to watch report on 2 November 2026.
The implied equity value of about $420 million works out to about Rs 3,986 crore at current exchange rates. Perion shareholders will receive $11.70 for each share they hold if the deal completes on the agreed terms. A definitive agreement means the two sides have settled the price and the main conditions, though a deal of this size still needs the usual closing steps before money changes hands.
Affle Perion acquisition: what the buyer gains
The Affle Perion acquisition gives the Indian group a listed company with operations in developed markets. Affle said the purchase would help it scale its business in those markets, where advertisers spend heavily on digital campaigns and where an established local presence can open doors that a new entrant would take years to build.
For the Affle Perion acquisition, buying a listed company brings an existing customer base, contracts and teams in place. That matters in advertising technology, where relationships with advertisers and publishers carry much of the value, and where building the same network from scratch would cost time as well as money. The all-cash structure means Perion shareholders are paid in full at closing rather than receiving shares in the buyer.
For Affle, the deal is large relative to the size of many Indian technology acquisitions, and it moves the group further beyond its home market. The filing did not set out a closing date in the summary reported on 2 November, and the steps between signing and closing usually include shareholder approval and regulatory clearances in the countries where the target operates.
Affle Perion acquisition: how the price was set
The Affle Perion acquisition price of $11.70 per share fixes what each Perion shareholder receives, and the total of about $420 million follows from the number of shares in issue. An all-cash offer at a fixed price removes the uncertainty that comes with a share swap, where the value of the payment moves with the buyer’s own stock price between signing and closing.
Cash deals need funding, and the Affle Perion acquisition is no exception: the buyer must have the money ready at closing, whether from its own cash reserves, from debt, or from a mix of the two. The filing summary did not break down the funding mix, so the market will watch the group’s next disclosures for how the $420 million will be paid.
Perion’s listing on two exchanges, Nasdaq in New York and the Tel Aviv Stock Exchange, adds a layer of process to the deal. Shareholders in both markets vote under their own rules, and the timetable depends on the filings and approvals in each jurisdiction. Deals for dual-listed companies often take longer to close than a single-market purchase for that reason.
Affle Perion acquisition: what happens next
The Affle Perion acquisition now moves from signing to closing. Perion shareholders will be asked to approve the sale, and regulators in the relevant markets will review the change of control. If those steps pass, the Israel-based Affle subsidiary will pay $11.70 per share and Perion will pass into the Affle group’s ownership.
Investors will also watch what the combined business does after closing. The stated aim is growth in developed markets, so the test will be whether Perion’s revenue and client base expand under Affle’s ownership or whether the deal mainly adds scale without adding growth. That question can only be answered from results reported after the purchase completes.
For now, the agreement puts a $420 million price tag on Perion and gives Affle a route into developed advertising markets through a company that already operates there. The next public step is the shareholder vote, followed by the regulatory clearances that must be in place before the deal can close.